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Social media has grown to be a way of “passive” income in 2024. Now, passive does not mean easy, but if you are already dedicated to content creation, your business, streaming, and otherwise - you could gravitate towards making collaborative efforts with big brands to get free products, promotions, and revenue! So where should you start?
Obviously, you’ll need to get used to being on social media regularly or pay someone to do it for you (be cautious of scammers!). Here’s how you can get the ball rolling:
Commit to just one platform to start. From experience, Pinterest has been super easy to get accustomed to just spewing out content and getting your stuff out there. You’d be surprised how many folks use that platform every day for inspiration, tips, recipes, aesthetics…
Plan your content! Use your time wisely once or twice a week to plan out what you are going to post, when, and where. If you are SUPER new, this may take a bit of practice. Committing to content planning takes a conscious effort and discipline. Once you get a handful of pre-planned content, you can copy & paste as much as you need to and find yourself spending less and less time by recycling your own content. This is especially helpful on platforms like Pinterest, Twitter, and Facebook Pages. Canva is useful for planning content and creating designs catered to your brand as well.
Keep your spirits up! Don’t compare yourself to others, because your journey is different. Rome was not built in a day! It will take time to gain traction, no matter who you are or what you are providing. Interact with similar people in your niche and stay connected with others that may be on a similar path and watch your audience flow right to you. It can feel like you are talking to a brick wall sometimes, but I promise you will start to see individuals that support you even if they aren’t speaking directly to you - even me! I’m rooting for you!
Now for the main event… MEDIA KITS!!
A media kit, also known as a press kit, is a collection of information and promotional materials about your business, product or event. A media kit may include an About section, contact information, products and services, statistics, demographics, goals, and multimedia content.
Get creative! Use colors or elements that you really enjoy. You can add a picture of yourself, or let the facts speak for you. These kits can be updated on a monthly or weekly basis - whichever is more manageable for you. When writing collaboration requests, emails, and even certain applications, you should include your kit as a catch all of information for businesses to be able to share as well. Some applications even request them!
It is never too early or too late to get started - there are plenty of templates available online, but Canva is free for several of its tools if you prefer to manage it yourself. If this is your first time ever learning what a media kit is? You are on the right track! Your desire to want more from your platform/brand should fuel you to take steps towards your goals every day. As mentioned before, passive income does not equate to being easy. It takes hard work and dedication to create a sustainable platform with quality content to engage an audience.
Check out some great examples of media kits below, and if you have one to share as well, feel free to email your kit to krystynschae@gmail.com to get yours featured in this article!
